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	<title>Off Road w/ Rubber Road Marketing</title>
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	<link>http://offrubberroad.wordpress.com</link>
	<description>Finding comfort and satisfaction in Marketing 2.0</description>
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		<title>Off Road w/ Rubber Road Marketing</title>
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		<title>Sport Sponsorship:  Is It Good Business?</title>
		<link>http://offrubberroad.wordpress.com/2009/02/04/sport-sponsorship-is-it-good-business/</link>
		<comments>http://offrubberroad.wordpress.com/2009/02/04/sport-sponsorship-is-it-good-business/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 03:48:20 +0000</pubDate>
		<dc:creator>offrubberroad</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Bank of America]]></category>
		<category><![CDATA[Buick]]></category>
		<category><![CDATA[Business of Sport]]></category>
		<category><![CDATA[Fan Fest]]></category>
		<category><![CDATA[NASCAR]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[sports sponsorship]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://offrubberroad.wordpress.com/?p=199</guid>
		<description><![CDATA[With so much negative press attributed to Bank of America&#8217;s activation of its NFL/Super Bowl sponsorship rights, I think its important to be clear on why companies sponsor events. Critics of the banks have every right to be upset with them for a number of reasons, and I&#8217;m not going to spend any time defending [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=offrubberroad.wordpress.com&amp;blog=5613068&amp;post=199&amp;subd=offrubberroad&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>I Don&#8217;t Need Tickets; I&#8217;ve Got A Better Seat At Home.  Is That Really A Problem?</title>
		<link>http://offrubberroad.wordpress.com/2009/01/31/i-dont-need-tickets-ive-got-a-better-seat-at-home-is-that-really-a-problem/</link>
		<comments>http://offrubberroad.wordpress.com/2009/01/31/i-dont-need-tickets-ive-got-a-better-seat-at-home-is-that-really-a-problem/#comments</comments>
		<pubDate>Sun, 01 Feb 2009 03:28:39 +0000</pubDate>
		<dc:creator>offrubberroad</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Arena Football League]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[MLB]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[NHL]]></category>
		<category><![CDATA[Professional Sports]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[Washington Redskins]]></category>
		<category><![CDATA[WNBA]]></category>

		<guid isPermaLink="false">http://offrubberroad.wordpress.com/?p=170</guid>
		<description><![CDATA[Interesting piece in the Wall Street Journal recently entitled &#8220;Are Pro Sports Too Big To Fail?&#8220;. I was commenting on the well written Event and Entertainment Marketing Blog, and thought I&#8217;d continue it here. Seemed funny when my response was bigger than the post. The pressure on professional sports teams to reduce their prices &#8211; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=offrubberroad.wordpress.com&amp;blog=5613068&amp;post=170&amp;subd=offrubberroad&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The One Second Spot</title>
		<link>http://offrubberroad.wordpress.com/2009/01/29/the-one-second-spot/</link>
		<comments>http://offrubberroad.wordpress.com/2009/01/29/the-one-second-spot/#comments</comments>
		<pubDate>Thu, 29 Jan 2009 22:19:25 +0000</pubDate>
		<dc:creator>offrubberroad</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[1secondad]]></category>
		<category><![CDATA[Anheuser Bush]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Miller Beer]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://offrubberroad.wordpress.com/?p=165</guid>
		<description><![CDATA[Thank you, Miller Beer. Your 1 second TV spot campaign is funny, on message, and effective (at least as far as I&#8217;m concerned &#8211; it&#8217;s MGD time at my house for the Super Bowl for sure). Is there a better case-study out there for how to build social media in to your multi-media campaign? Just [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=offrubberroad.wordpress.com&amp;blog=5613068&amp;post=165&amp;subd=offrubberroad&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>Let&#8217;s Rock &amp; Roll&#8230;To The Rock Annex</title>
		<link>http://offrubberroad.wordpress.com/2009/01/28/rock-roll-hall-of-fame-annex-new-york-city/</link>
		<comments>http://offrubberroad.wordpress.com/2009/01/28/rock-roll-hall-of-fame-annex-new-york-city/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 05:34:31 +0000</pubDate>
		<dc:creator>offrubberroad</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Best NYC Attraction]]></category>
		<category><![CDATA[Madison Square Garden]]></category>
		<category><![CDATA[New York City Attraction]]></category>
		<category><![CDATA[No Nukes]]></category>
		<category><![CDATA[Rock & Roll Hall of Fame]]></category>
		<category><![CDATA[Rock Annex]]></category>
		<category><![CDATA[Soho]]></category>
		<category><![CDATA[Top 10 NYC Attraction]]></category>

		<guid isPermaLink="false">http://offrubberroad.wordpress.com/?p=144</guid>
		<description><![CDATA[I got to experience the Rock &#38; Roll Hall of Fame Annex NYC today. The Rock Annex is New York City&#8217;s latest and greatest attraction, a state-of-the-art celebration of the history and significance of Rock &#38; Roll, and I highly recommend that you make plans to visit it. As one who had a lot of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=offrubberroad.wordpress.com&amp;blog=5613068&amp;post=144&amp;subd=offrubberroad&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Obama To The Rescue &#8211; But Of The Arts?</title>
		<link>http://offrubberroad.wordpress.com/2009/01/26/obama-to-the-rescue-but-of-the-arts/</link>
		<comments>http://offrubberroad.wordpress.com/2009/01/26/obama-to-the-rescue-but-of-the-arts/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 04:23:24 +0000</pubDate>
		<dc:creator>offrubberroad</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Americans for the Arts]]></category>
		<category><![CDATA[arts]]></category>
		<category><![CDATA[Bailout]]></category>
		<category><![CDATA[Culture Czar]]></category>
		<category><![CDATA[Dan Gioa]]></category>
		<category><![CDATA[John Paul Basile]]></category>
		<category><![CDATA[National Endowment of the Arts]]></category>
		<category><![CDATA[NEA]]></category>
		<category><![CDATA[NEA Endowment]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Rubber Road Marketing]]></category>

		<guid isPermaLink="false">http://offrubberroad.wordpress.com/?p=118</guid>
		<description><![CDATA[Yes, The Arts Relies Heavily On Support, But Is The Federal Government Really The Answer, or Should We Simply and Forever Pursue The Separation of Art and State? The lead Arts story in today&#8217;s New York Times reports that leaders in the arts community are pushing for recognition of the importance of culture as part [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=offrubberroad.wordpress.com&amp;blog=5613068&amp;post=118&amp;subd=offrubberroad&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Will The Arts &amp; Entertainment Communities Survive A Longstanding Economic Depression?</title>
		<link>http://offrubberroad.wordpress.com/2009/01/23/will-the-arts-entertainment-communities-survive-a-longstanding-economic-depression/</link>
		<comments>http://offrubberroad.wordpress.com/2009/01/23/will-the-arts-entertainment-communities-survive-a-longstanding-economic-depression/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 06:50:31 +0000</pubDate>
		<dc:creator>offrubberroad</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[arts]]></category>
		<category><![CDATA[depression]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[recession]]></category>

		<guid isPermaLink="false">http://offrubberroad.wordpress.com/?p=80</guid>
		<description><![CDATA[Ongoing reports about the economic downturn are certainly the harbinger of doom for many businesses, if not industries &#8211; not to mention the cities and families who are ultimately affected. Unemployment is surging, home prices are falling, wages are stagnant, costs (energy, transportation, marketing, etc.) are rising, tourism is slumping, competition is fierce, price wars [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=offrubberroad.wordpress.com&amp;blog=5613068&amp;post=80&amp;subd=offrubberroad&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://offrubberroad.wordpress.com/2009/01/23/will-the-arts-entertainment-communities-survive-a-longstanding-economic-depression/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<title>DETERMINING WHERE (OR WHEN) THE RUBBER ACTUALLY MEETS (OR HITS) THE ROAD</title>
		<link>http://offrubberroad.wordpress.com/2009/01/04/origin-of-rubber-hits-the-road/</link>
		<comments>http://offrubberroad.wordpress.com/2009/01/04/origin-of-rubber-hits-the-road/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 02:31:22 +0000</pubDate>
		<dc:creator>offrubberroad</dc:creator>
				<category><![CDATA[Reference]]></category>
		<category><![CDATA[Cliche]]></category>
		<category><![CDATA[Idiom]]></category>
		<category><![CDATA[John Paul Basile]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Metaphor]]></category>
		<category><![CDATA[Proverb]]></category>
		<category><![CDATA[Rubber Hits The Road]]></category>
		<category><![CDATA[Rubber Road Marketing]]></category>

		<guid isPermaLink="false">http://offrubberroad.wordpress.com/?p=32</guid>
		<description><![CDATA[An examination of a jingle that’s clearly a metaphor, treated as a proverb, yet argued to be nothing more than a cliché. I get asked nearly every day how I came to name the agency Rubber Road Marketing. For those happy with the short answer, its simple: I wanted a somewhat actionable name that stood [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=offrubberroad.wordpress.com&amp;blog=5613068&amp;post=32&amp;subd=offrubberroad&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>If you don&#8217;t know where to start, start at the beginning&#8230;</title>
		<link>http://offrubberroad.wordpress.com/2008/12/04/if-you-dont-know-where-to-start-start-at-the-beginning/</link>
		<comments>http://offrubberroad.wordpress.com/2008/12/04/if-you-dont-know-where-to-start-start-at-the-beginning/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 03:33:01 +0000</pubDate>
		<dc:creator>offrubberroad</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Marketing 2.0]]></category>

		<guid isPermaLink="false">http://offrubberroad.wordpress.com/?p=11</guid>
		<description><![CDATA[The goal this month is simple: to give shape to the 2.0 landscape. Rome wasn&#8217;t built in a day, and while it&#8217;s fascinating to jump from site-to-site and blog-to-blog, it all usually ends badly for me (i.e., I just spent 3 hours reading about some cool stuff, but am I really all the wiser for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=offrubberroad.wordpress.com&amp;blog=5613068&amp;post=11&amp;subd=offrubberroad&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Signs, signs, everywhere a sign***</title>
		<link>http://offrubberroad.wordpress.com/2008/11/22/signs-signs-everywhere-a-sign/</link>
		<comments>http://offrubberroad.wordpress.com/2008/11/22/signs-signs-everywhere-a-sign/#comments</comments>
		<pubDate>Sat, 22 Nov 2008 22:04:37 +0000</pubDate>
		<dc:creator>offrubberroad</dc:creator>
				<category><![CDATA[Introduction]]></category>

		<guid isPermaLink="false">http://offrubberroad.wordpress.com/?p=3</guid>
		<description><![CDATA[I&#8217;m starting a new journey &#8211; calling it &#8220;off road&#8221; &#8211; to get caught up with marketing 2.0 and how to best integrate the technology within the arts, entertainment and sports communities. Happy Motoring everyone John Paul Basile at Rubber Road Marketing Posted in Introduction<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=offrubberroad.wordpress.com&amp;blog=5613068&amp;post=3&amp;subd=offrubberroad&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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